TikTok & AppsFlyer SKAN 4.0 Webinar (VN)

Time: 3:00 PM (GMT +07)

Date: 24th September 2024

Join us for an insightful webinar where we delve into the latest advancements in mobile marketing analytics with a focus on SKAN 4.0. Discover the strategies to harness the full potential of TikTok for your mobile marketing campaigns and uncover the best practices for a smooth transition from SKAN 3.0 to 4.0.

Plus, get hands-on with a comprehensive tutorial from AppsFlyer for setting up SKAN 4.0 successfully. Don't miss this exclusive opportunity to stay ahead in the evolving mobile marketing landscape.

TikTok x AppsFlyer SKAN Webinar (VN)

Date:

Tuesday

21

June

Time:

10:30AM

-

12:15PM

BST

Join us for an insightful webinar where we delve into the latest advancements in mobile marketing analytics with a focus on SKAN 4.0. Discover the strategies to harness the full potential of TikTok for your mobile marketing campaigns and uncover the best practices for a smooth transition from SKAN 3.0 to 4.0.

Plus, get hands-on with a comprehensive tutorial from AppsFlyer for setting up SKAN 4.0 successfully. Don't miss this exclusive opportunity to stay ahead in the evolving mobile marketing landscape.

Register now

WHEN?

WHERE?

FOR WHO?

14 November 2023

10:00 AM CST

Register now

TikTok for Business app-based advertisers in NA & LATAM

Meet our speakers

About the event

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Agenda

From TIKTOK

What's new on SKAN 4.0

Schema strategy recommendation

Fine + Coarse Grain conversion value overview

Key transition steps with TikTok

Expectations & best practices: from 3.0 to 4.0

From APPSFLYER

SKAN 4.0 updates

How to - SKAN 4.0 setup platform tutorial

WATCH THE RECORDING BELOW

Not adopting SKAN 4.0?

Tell us why!

How do advertisers calculate ROAS when revenue is a range of values?

You would take the average value of the range and use that for calculating the ROAS, that is why you should not use to wide ranges to keep the revenue as exact as possible.

Why would mapping only one event to each Coarse Value maximize data accuracy?

When we receive the course values you only receive “low, medium, or high”, so if you map multiple events to each coarse value you have no way to know which event was actually triggered. Therefore it is best practice to keep it simple and align with your most important KPIs.

So we're now running SKAN 3.0, will it automatically change to SKAN 4.0?

Once you transition to SKAN 4.0, SKAN 3.0 events will become Fine Grained in SKAN 4.0

What is the interest of putting different events in Postback 2 and Postback 3 ?

It depends on your user journey. Some apps expect different user activity in the two different timeframes whereas some user activity looks the same from day 3 on. If your app is the latter then it makes sense to have then it would make sense to set them the same or similar.

Does SKAN 4.0 on TikTok have any impact on Adjust probablistic matching for TikTok? Or they remain independent sources of reporting?

They are independent.

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FAQs

How do I access the event?

When you complete registration, we will verify and confirm your spot. Once this has been completed, you will receive a confirmation email. This will include a calendar invite to add to your schedule. You will receive a follow up email both the day before and the morning of the event with a link to access the live stream.

I tried to register, but it didn't go through. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure that the email address you are using is your work email. If you are still experiencing issues, please contact TikTok Events at euevents@tiktok.com

What language will the event be delivered in?

Please see the agenda for full confirmation of each session's language. Our main stage sessions will be delivered in English, with vertical-insight sessions on the local language stages delivered in English, French, German, Italian and Spanish.

Will this event be recorded?

Yes, the event will be recorded and shared afterwards with our RSVP lists for on-demand access.